The Inspiration for Change

Felicia Kaplan

Felicia Kaplan was a healthy, 35-year- old woman when she was unexpectedly diagnosed with breast cancer. Only after she was diagnosed did she learn that she carried the BRCA1 gene mutation, which predisposed her to a very high risk of breast cancer. After seven long years, Felicia lost her battle with breast cancer. It’s hard not to think about how different this story could have been had Felicia known she was BRCA1 positive before her diagnosis. A genetic test could have made a world of difference.

We feel that stories like Felicia’s are simply told too often. And that’s why Bright Pink and the Felicia Kaplan Memorial Foundation have partnered to create this site to demystify the genetic testing process, ensuring that all women – regardless of their family health history- feel informed and empowered to make a thoughtful, supported decision when it comes to genetic testing.


The Kaplan Family Story
Creating Change

Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

About Bright Pink

Bright Pink is a national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women.

 Our aim is to reach the 52 million young women in the United States between the ages of 18 and 45 with our innovative, life-saving breast and ovarian health programs, thereby empowering this and future generations of women to live healthier, happier, and longer lives.

Bright Pink sees a world in which fewer people die from breast and ovarian cancer. Through our programs, we aim to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life.


“Felicia was my best friend, always there for me from the day we met in the college dorm. Even when she was struggling with her illness, Felicia looked out for her friends and family, providing insightful, candid advice about any problem you’d bring her. This site is the perfect tribute to Felicia, helping others get the information they need to make informed choices about their health risks, before facing cancer like she had to.”


Thanks to our Partners and Supporters

Through the help of our esteemed advisory board and our donors, we have been able to put together this resource to help young women navigate the world of genetic testing. Every gift of every size has contributed to this site and we sincerely offer our thanks.

Advisory Board

Dr. Deborah Lindner, FACOG, Chief Medical Officer
Amber Trivedi, MS, CGC

Erin Mundt, MS, CGC
Lauren Ryan, MS, LCGC
Michelle Jackson, MS, CGC

Key Donors

Felicia Kaplan Memorial Foundation
Stacey Wexler
The Katten Muchin Rosenman Foundation
Marilyn and Stephen Patt
Scott and Danielle Edwardson
Chris and Mary Ellen Girgenti
Jennifer and Kevin Halloran
Melissa Kean
Hilary and Aaron Malina

Neal, Gerber and Eisenberg LLP
Eric and Bibi Patt
Kristi Stathis and Jim Malackowski
Jodi Sokol
Chris and Jackie Stent
Craige and Molly Stout
Phillip and Donna Zarcone